Booking Holdings Inc $BKNG - A Valuation On 31st August 2021
This giant of the online travel booking industry has powerful network effects and incredible scale. The pandemic crush booking volumes, but this industry will bounce back.
Summary
Booking Holdings is an absolute giant of the online travel booking industry. The pandemic crushed booking levels, but this will bounce back. Network effects and acquisitions will help the company expand market share to 15%, and costs will normalise, helping margins return to their average.
Market Price = $2,277
Estimated Value = $2,847
Price/Value =β¦