The Business Model
The Campbell Soup Company (“Campbells”), founded in 1869, is an American processed food and snack company. The company is most closely associated with its flagship canned soup products. However, through mergers and acquisitions, it has grown to become one of the largest processed food companies in the U.S.
The company operates through two main segments:
Meals & Beverages: (53.5% of revenue) The retail and foodservice businesses in the United States and Canada. This segment provides Campbell’s condensed and ready-to-serve soups; Swanson broth and stocks; Pacific Foods broth, soups, and non-dairy beverages; Prego pasta sauces; Pace Mexican sauces; Campbell’s gravies, pasta, beans, and dinner sauces; Swanson canned poultry; Plum baby food and snacks; V8 juices and beverages; and Campbell’s tomato juice.
Snacks: (46.5% of revenue) This segment retails Pepperidge Farm cookies, crackers, fresh bakery, and frozen products; Milano cookies and Goldfish crackers; and Snyder’s of …