Shopify Inc $SHOP - A Valuation on 2nd August 2021

Shopify has a desirable ecosystem of products and services that will continue to attract new customers, while high switching costs prevent many from leaving. But, just how profitable can they become?

Summary

Shopify has a desirable ecosystem of products and services that will continue to attract new customers, while high switching costs prevent many from leaving. Growth will be slower than during the pandemic, but they will continue to take market share in this enormous and diffused market. The ongoing focus on Merchant Services will drive marginal c…