YouGov Plc £YOU - A Valuation on 10th September 2021

This global market research business has been acquiring and growing. An aggressive management incentive scheme will push the company to continue down this path. But is the sky the limit?

Summary

YouGov, the global-facing British market research business, has been acquiring and growing. An aggressive management incentive scheme will push the company to continue down this path. I expect the company to continue growing at an above-market rate. The significant operational leverage built into the model will help margins continue expanding and…